Come up with a theme, idea, or notion of a concept, for a product, service, device, experience, environment etc.
It must be something that to your knowledge does not exist or at least is not available currently in the form that you propose.
Figure out how to describe it – in 1 minute! This could include aspects about the concept, the form, the message, the audience/ market, the need, the opportunity, the platform, technology etc.
Find a partner. In 1 minute, tell your concept to one other person.
Then swap, and listen to their concept for 1 minute.
Go on to another person and repeat the process.
Try to identify themes and confluences with your concept and others that may give you and opportunity to partner and form groups.
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